it’s a growing thing

it’s a growing thing

it’s a growing thing is a visual exploration of consumer architecture combined with a research effort focusing on the interconnectedness between familiarity, consumption and environmental behaviorism. I’ve collected and categorized images of these manufactured places. They are often seen

as a blight on the American landscape, and fall into one of the categories of urban sprawl; simultaneously, they are places that frequently offer a comforting and homelike experience to the consumer-citizen. Standardized design, national chain stores and familiar facades are ubiquitous throughout American cities.

The homogenization of the consumer landscape seems never-ending. Roof-like, triangular entrances, fake picket fences, surveillance cameras and faux awnings all remind us that these are places that are designed to evoke an emotional response and a consumptive reaction.